Sales: Cold Calling Resources from Inc.

Look, it’s as simple as 1+1 = 2.  

Sales and marketing professionals need to pick up the phone and call people to make things happen.  Unfortunately, this simple concept is hard to execute and very hard to execute well.  
If you need new ideas (or a refresher course on old ones) about how to make calls that turn into leads, check out this Inc.com article.
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